Lush Lip Colour Balm

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Branding | Campaign | Product Development | Event

Challenging the historically exclusive beauty industry’s concept of “nude,” I led development of Lush Lip Colour Balm, a completely new line of lipsticks (in 8 shades) in which everybody can find their nude, and any nude can work on every body.

Beyond directing shade & formula development I briefed the entire launch including model casting/shoot direction, an influencer launch event, and the campaign itself: Nude is Not One Shade.

  • 8 SKUs

  • National distribution in ULTA stores