REAL WORK. REAL RESULTS.

I help brands take their best ideas to market in ways that land. Positioning, timing, channel mix, audience. Then executing with the precision and creativity that turns a launch into something people remember.

Leading the BECCA x Chrissy Teigen collaboration from concept through retail activation, I owned the work end to end: product brief, partnership structure, launch campaign, and retail strategy across Sephora and Ulta. It became one of BECCA's most successful and high-profile launches. Getting a launch right isn't just about the idea. It's about every decision between the idea and the shelf.

LEARN MORE: BECCA X CHRISSY PROJECT & IMPACT

my experience

Good campaigns start with sharp strategic questions. Who are we talking to, where do we reach them, and what do we need them to feel? The creative follows.

At Pernod Ricard I owned brand strategy and campaign direction for a portfolio of luxury champagne brands across a $7M+ budget, setting consumer targets, cultural partnerships, and resource allocation across markets. The Sophia Roe and Kwame Onwuachi platforms generated record engagement and media impressions. The work looks different every time. The standard doesn't.

LEARN MORE: LUXURY CHAMPAGNE CAMPAIGNS & ACTIVATIONS

my experience

Behind every brand that runs well, there's a marketing function that was built intentionally. The right team structure, the right processes, the right infrastructure. That's the work that makes everything else possible.

At Uncommon Schools I restructured the marketing team from the ground up, improving internal satisfaction scores by double-digits, and directed a full-scale brand identity refresh across 50+ schools in partnership with a leading design agency. The kind of work that doesn't always get the spotlight, but makes everything else run.

my experience