BECCA X Chrissy collaboration

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Product Development | Partnership | Event

Developed concept for the best-selling, fan-favorite BECCA x Chrissy Glow Face Palette in collaboration with Chrissy Teigen. Built out partnership terms and directed & produced launch events including an ULTA in-store event with Chrissy Teigen & Mary Phillips, as well as BECCA’s and Chrissy Teigen’s first ever appearance at Beautycon, (including Chrissy’s in-booth appearance).

  • 1 SKU with full distribution at Sephora & ULTA

  • 2000+ booth visitors at Beautycon

  • Contract development

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